Archive | November, 2012

Social Media Campaign Strategies in US elections 2102; Facebook: Obama vs Romney

15 Nov

Its a fact that Social Media is taking an incresingly importance in our society, influencing lots of decisions that we take in our lives, even when voting for a political campaign.

After US General Elections 2012, in which Obama resulted the new President of the country for the next four years, we analyse the different social media strategies that each candidat has been developping during their campaign. As such, we can say that they have used different campaign styles, Romney more classic and Obama more creative. Obama’s team, as they did in the last presidential campaign, knew how to take advantage of their Facebook site, clearly beating his opponent Romney.

The article its in spanish, but dont worry, those who dont speak spanish will easily follow it through the images.